Client :

Lee-Anne Davis

Our Horn Is Not Medicine 

Sector :

Non-Profit Organisation

Year :

February 2019

Based :

Kruger National Park,

South Africa

Disciplines :

Brand Identity

Campaign Design

Social Design

South Africa's world-renowned Kruger National Park is home to the majority of the planet's rhino population. Our Horn is not Medicine (OHNM) is a project of the Southern African Wildlife College, located within the Greater Kruger area.
 

OHNM's main aim is the create awareness about the rhino poaching crisis and to raise funds in support of the College's work. In doing so, it helps raise funds for Aerial surveillance and K-9 support, which serves high incursion areas of the southern and central Kruger.
Through the generosity of many,
we have been able to

keep these projects running at great success.

What is happening to our rhinos?

Very few people know that rhinos the world over are currently suffering from a poaching epidemic. The demand for a rhino's horn is skyrocketing in Asian countries and cultures the world over. Criminal gangs have infiltrated the sale of rhino horns and are often recruiting poor villagers in African communities to kill rhinos and take their horns.

 

The villagers or gang members will sneak into a game reserve, track rhino in the night hours (rhinos have very poor eyesight), and then dart the rhino to tranquillize it. After the rhino passes out, they hack the horn off the face of the rhino and take it to sell to their boss. The rhino will then wake up and slowly bleed to death (rhino with their horns took have even been spotted stumbling blindly around game reserves by tourists). What is a rhino horn made of and why is it desired? A rhino horn is made up of keratin (the same substance that makes up our fingernails).

 

Somehow, the myth has spread that a rhino horn could possibly cure certain diseases, but it has been scientifically proven that a rhino's horn will not heal you any more than chewing on your own fingernails!

Stop Killing

Since the time that the myth about the rhino horn has been circulating, the demand for rhino horn has grown exponentially, and so too have incidents of poached rhinos all over the world, but especially in Africa. Last year, over one thousand rhinos were poached in South Africa alone (that is one twentieth of the rhino population there).

 

In fact, poaching incidents are steadily increasing in South Africa to the point that the number of rhinos killed is almost above the number of rhinos born. The point that deaths outweigh births is called the "tipping point' and is the point at which the population begins to be unable to recover itself successfully. We are nearly at that point now.

Experts are warning that if we don't turn the situation around, rhinos will be extinct in the wild within 10 years time.

What can we do to help the rhinos?

The situation is dire, but the hope is not lost. There was a point in our past that rhinos were nearly hunted to extinction and due to the perseverance of one man - Dr.Ian Player, who single-handedly saved the White Rhino, we have rhinos on this earth today. We must learn from our past and take that knowledge to the future so that we can help save our rhinos today.

You don't have to live in Africa to help save the rhino. People all over the world can help.

Here are some of the ways to make a difference:

Educate yourself, your friends, family and co-workers on the situation facing our rhinos (actually not only our rhinos but elephants as well!).

 

Through education, we learn not to be ignorant. Have a conversation, blog about it, do a speech at school or email people.

Donate to worthy causes and organizations that are helping save the rhinos. Any amount will help!

 

Raise money for rhinos - you could have a yard sale or bake sale. Return empty bottles or do a car wash.

 

Have a golf tournament or a bike marathon. There are countless ways to put in your time to help the rhinos.

 

When you are done donate your money to help save rhinos.

Raise money for rhinos - you could have a yard sale or bake sale. Return empty bottles or do a car wash.

 

Have a golf tournament or a bike marathon. There are countless ways to put in your time to help the rhinos.

 

When you are done donate your money to help save rhinos.

Visit countries that have rhinos.

 

This lets governments know that animals are worth more to them alive and forces them to put their support into conservation and stopping poaching.

Our Horn Is Not Medicine Merch-Print Designs

OHINM Tote Bag

OHINM Baseball Caps

OHINM T-shirts

Print Designs

There are many ways that we can help the rhinos.

The most important thing you can do is, something.

When people say someone should do something about this,

let that someone be you!

Design strategy by Prateeik Prajapati

Content Design by Lee-Anne Davis

Dfront Media

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