Client :

Newsreach 

Sector :

News and Media

Year :

May 2018

Based :

Mumbai

India

Disciplines :

Brand Identity

Print Design

Social Media Design

Newsreach

Newsreach gathers all the local newspapers and news agencies regardless of their region, size, language, area or any other limiting factors on a single humongous platform through which they can reach more and more users.

Moodoard

At the early stages, we started by searching the right product feel.

(shape, Mood, emotions & dynamics)

Sketch

Idea

Icon

Construction

Typography Research

Typography Research

Finalizing the Logo

Even if all these grids and measurements make sense only for designers, this picky approach allows double-checking everything to make sure that the final logo looks balanced and solid.

Measure thrice and cut once. 

Logo Construction

Logo Varients

Logotype Safe Spacing

 

To ensure its integrity and visibility, the RTI visual identity should be kept clear of competing text, images other graphic elements. There must be adequate clear space surrounding the identity on all four side.

Application Icon

Logo Touchpoints

Credits:

Logo and Branding: Prateeik Prajapati

Motion Graphics: Mansi Bhalani

Photography: Amar De, Darren Chan, Arthur Osipyan, Adeolu Eletu

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